
Collins Dictionary elegantly defines “luxury” as an experience of great comfort, particularly in the embrace of beautiful and expensive surroundings. This traditional notion resonates deeply with established luxury houses and boutiques, known for crafting enduring, high-quality products that stand the test of time. Yet, in the modern narrative, the term "luxury" has, to some extent, become synonymous with exclusivity and expense.
Amidst this evolving definition of luxury, Enbacci, an Australian-made luxury skincare brand, emerges as a distinctive player challenging conventional norms. Founded in October 2013 by the Melbourne-based dynamic mother-daughter duo, Nan Chen and Yong-Li Zhou, Enbacci has marked a decade of redefining luxury through an innovative lens.
Celebrating a Decade of Excellence
This year, Enbacci proudly celebrates its 10th anniversary in the business—a testament to its resilience, commitment to quality, and unwavering dedication to redefining the essence of luxury in the skincare realm. In a world where very few businesses survive after their first four years, Enbacci has not only survived but thrived, emphasizing that true luxury goes beyond temporal trends.
Luxury According to Enbacci: A Dual Perspective
For Enbacci's co-founders, luxury transcends the realm of mere opulence. Their vision unfurls along two distinctive prongs—the customer experience and the commitment to continual improvement. These dual pillars form the foundation of Enbacci's ethos, distinguishing it in a market saturated with traditional luxury definitions.
Customer Experience as the Cornerstone
In an era where brands navigate success by building meaningful connections with their audience, the customer experience takes precedence. Enbacci has excelled in this domain through its radically transparent approach to marketing. Dissolving outdated fear-inducing techniques, the brand embraces authenticity, fostering a connection that goes beyond skincare. By celebrating the human body and skin in their unfiltered beauty, Enbacci elevates the customer experience to a level where self-acceptance and genuine connection flourish.
Holistic Growth as a Continuous Endeavor
Luxury, in the Enbacci realm, is not confined to extravagant materials or hefty price tags. It is a dynamic journey characterized by continual improvement and a holistic approach to business development and growth. Enbacci's commitment extends beyond individual aspects like sales, marketing, or sustainability; it encompasses a comprehensive evaluation of every facet of their business. This approach mirrors the ethos of the UN Sustainability Development Goals of 2030, ensuring that Enbacci's journey aligns with a broader global initiative towards sustainability.
Sustainable Development Goal no. 12 – Responsible Consumption and Production is one of particular importance to Enbacci. Formulations that incorporate fruit and plant stem cell technology is Enbacci’s unique selling point. Promising results against premature ageing and the recognition at the UN Rio20+ Conference back in 2012 as an eco breakthrough, erupted fruit and plant stem cell technology in the personal care industry a little over 10 years ago. Enbacci was at the forefront of incorporating these technology with our Vitis Vinifera Rejuvenating 3-Step System – a simple three step skincare routine that harnessed the power of grape stem cells. Over the years, Enbacci has expanded its catalogue of products to include formulations with rare varieties of apple stem cells and flower stem cells. Despite having been recognised as an eco breakthrough at the Rio20+ Sustainability Conference in 2012, it is only recently that the technology behind sourcing fruit and plant stem cell has garnered recognition by consumers for its level of sustainability compared to traditional naturally derived ingredients.
The highlighting feature of this technology is that very little plant material is required. A small sample of fruit flesh is enough to cultivate a batch of stem cells for product formulation use. This ultimately has benefits when it comes to evaluating the agricultural sustainability of these raw ingredients. Unlike conventional biomass production, agricultural land is not required. Therefore, we are not contributing to environmental issues such as deforestation or destruction of habitat. There is also significant reduction of water consumption compared to conventional biomass production. Along with the significant reduction, water filtration processes are reduced meaning less energy and less greenhouse gas emissions. There is also no need for fertiliser or pesticides so these toxic chemicals are not being introduced to the environment and damaging our ecosystem. In fact, fruits like the apples that are used in our products, are organically grown by a local Swiss farmer.
Through the fruit and plant stem cell cultivation process, conservation practices are also being supported. When you buy Enbacci products, you are in fact contributing towards the funding of preserving biodiversity. For example, the variety of apples used in Enbacci’s skincare products is known as the Uttwiler Spätlauber. It is famously known for its longevity and storability. Unfortunately, there are very few trees of the Uttwiler Spätlauber left in the world. A majority of the remaining trees are organically managed by a local Swiss farmer and his family whose mission is to preserve the genetic diversity of rare fruits and nuts for generations to come. This particular variety of apple was integrated into the Swiss National Action Plan for the Conservation of Plant Genetic Resources in Food and Agriculture and it is protected by the ProSpecie Rara (a Swiss, non-profit foundation whose purpose is to conserve and promote genetic diversity of flora and fauna).
Commitment to Purposeful Giving
“As a brand for the future, we need to take actions now for that future.” – Yong-Li Zhou
Enbacci is committed to fostering impactful change by allocating $1 from every online sale to three vital projects: empowering women, cleaning our seas, and enhancing the literacy and numeracy skills of Australian First Nations children. The brand also extends its philanthropic reach to support various charities, including Endometriosis Australia and the Embrace Collective, dedicated to fostering positive body image among the younger generation.
As Enbacci confidently strides into the future, it propels a redefinition of luxury—a continuous narrative that unfolds through the delicate interplay of quality, authenticity, and a shared commitment to a more sustainable world. In this transformative journey, Enbacci extends an invitation to all to reimagine luxury not as a static destination but as a dynamic, ever-evolving experience. Each moment, every choice, and every touch within this journey encapsulates the genuine essence of luxury.
You can shop Enbacci’s collection of skincare at www.enbacci.com or you can visit the team at their Melbourne Flagship at 552 High Street, Prahran, VIC, 3181, Australia.