Elevating the Essence of Luxury: Enbacci's Decade-Long Odyssey

Collins Dictionary elegantly defines “luxury” as an experience of great comfort, particularly in the embrace of beautiful and expensive surroundings. This traditional notion resonates deeply with established luxury houses and boutiques, known for crafting enduring, high-quality products that stand the test of time. Yet, in the modern narrative, the term "luxury" has, to some extent, become synonymous with exclusivity and expense. Amidst this evolving definition of luxury, Enbacci, an Australian-made luxury skincare brand, emerges as a distinctive player challenging conventional norms. Founded in October 2013 by the Melbourne-based dynamic mother-daughter duo, Nan Chen and Yong-Li Zhou, Enbacci has marked a...