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The Blogger and The Consumer

Over the past four decades the skincare industry has come a long way to try to fill the insatiable market of youthful appearances. So much money has been poured into the research, manufacturing, marketing and selling of skincare and cosmetic products to satisfy this desire for eternal youth. Previously, a lot of the products in the market place often make claims that can not be supported and relied on clever ad campaigns to push sales. However, as cosmetic companies vie for the consumer dollar, they have propelled the science of skincare forward with new miracle products coming on to the market at astonishing speed. Consumers are bombarded with billboards, TV advertisement, magazine ads and pop ups on the internet all...

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